Coach opens first dining and hospitality experience in Indonesia

Coach formally ventured into the hospitality trade on Friday with the opening of The Coach Restaurant and Coach Espresso Store at Grand Indonesia Mall.

The restaurant and adjoining espresso store characterize the primary of a number of eating locations the model plans to unveil in 2024 and past.

The Coach Restaurant attracts inspiration from New York Metropolis, Coach’s hometown since 1941. Reimagining a basic New York steakhouse, the restaurant options Coach craft touches, together with menu covers and serviette cuffs crafted with glovetanned leather-based, alongside plateware adorned with floral detailing impressed by Coach collections. The menu options iconic New York steakhouse fare, together with strip steak, lamb chops, shrimp cocktail, wedge salad, and a basic martini.

Designed by Coach artistic director Stuart Vevers in collaboration with William Sofield of Studio Sofield, the area combines pure and industrial supplies into refined architectural parts, paying homage to Coach’s craftsmanship and New York heritage. Notable options embrace bronze mirror partitions, stainless and blackened metal staircases, and tropical wall panel wooden louvers, creating an intimate and memorable eating expertise.

Adjoining to The Coach Restaurant, the Coach Espresso Store presents a playful twist on a basic New York nook retailer. That includes a contemporary angle and referencing the model’s origins, the espresso store serves iconic diner bites like pizza and tender serve in an area adorned with New York cityscape wallpaper and industrial design parts.

“The opening of our Coach Restaurant marks a unprecedented second for Coach,” stated chief government officer and model president of Coach, Todd Kahn. 

“It marks not solely our fullest expression of hospitality up to now, but additionally reveals our intention to create immersive experiences for our prospects. The expertise we designed for Grand Indonesia is impressed by our hometown, New York Metropolis, and the spirit that drives us at this time at Coach in every little thing we do. We will’t look forward to our prospects to sit down down with their family and friends and have a meal with us—and to proceed to deliver these kind of experiences to life for our prospects everywhere in the world.” 

Since introducing its idea of ‘Expressive Luxurious’ in 2022, Coach has constantly advanced right into a platform for patrons’ self-expression, grounded in its model objective ‘The Braveness to Be Actual’. The model has curated experiences that encourage play and exploration, partaking prospects by way of multi-sensory engagements.

“The Coach Restaurant was a very thrilling artistic alternative and marks a particular second in our historical past—one which champions the reimagination of our heritage and pushes the boundaries of what a trend home could be by way of experiences that delight all 5 senses,” added Vevers. 

“It was actually enjoyable working with William Sofield to discover the visible language of Coach in a brand new immersive manner. We had been impressed by the spirit of our hometown of New York with its swagger and eclectic vitality, in addition to a playfulness that’s inherent to Coach. My imaginative and prescient was to create an environment that feels imaginative and offbeat but additionally heat and alluring.”